Frank Fiore – Novelist & Screenwriter

September 26, 2014

Found a Publicist

Filed under: Uncategorized — Frank Fiore @ 10:16 AM

Oscar Wilde is famous for saying, “The only thing worse than being talked about is not being talked about.”

Because of the controversial nature of MURRAN, it will need to be talked about to become a best seller. So I’m going to need an experienced publicist. I believe I found one who can not only work with me, but also my publisher, to dovetail their efforts together.

The bottom line for a publicist is INFLUENCE.

In order to gain wide exposure for a book, one needs a publicist that has personal contact with influences – that is, one that can influence the influences. Press releases, creating marketing materials, designing web sites, etc are important for publicity but to be really influential in getting wide book exposure, a publicist must have expertise in three areas – social media, media like blogs and print, and local and national TV.

DM Productions seems to have these areas of expertise and they plan to use them in cooperation with my publisher to give MURRAN the widest possible exposure.

We’ll soon find out if I made the right choice.


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