Frank Fiore – Novelist & Screenwriter

September 26, 2014

Finding the Watering Holes

Filed under: Uncategorized — Frank Fiore @ 10:15 AM

On one of my vacations in Africa, I came up with a marketing term that I use quite frequently.

Water Hole Marketing.

The concept is not new. It’s basically finding places where your market goes for water like the animals in Africa. In other words, it’s places online and offline where your potential readers can be found.

But that’s not all.

These ‘watering holes’ are managed. The task is to get these watering hole owners – who already have the credibility of their visitors – to like your book and influence their visitors to buy it.

Watering holes can be blogs, newspaper columns, magazines or TV shows to name a few.

So how to find and influence these watering holes? That’s JOB ONE of a good publicist. How well connected they are PESONNALY with the influencers will go a long way in the success of promoting your book.


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