First the bad news.
Free apps are winning over paid downloads. In 2011, 96% of smartphone apps were downloaded for free. A recent report states:
Today’s smartphone users are increasingly unenthusiastic about paying for mobile applications. Consumers are closing their wallets at app stores, preferring free app downloads instead.
As revenue goes, that’s the bad news for today’s apps.
Now the good news.
IHS Screen Digest suggests in-app purchases will become the new standard for mobile app revenues. The freemium model, proven successful by gaming companies that charge users for accessing new tiers of content, involves consumers downloading an app for free, then being drawn to make purchases within the app. IHS projects that in-app purchases will account for 64% of total smartphone app revenue in 2015, up from 39% in 2011.
But Trapdoor Technologies goes one step better.
Trapdoor Technologies has embraced this ‘freemium’ model with their first entry in this market with my techno-thriller Cyberkill. The download of the full version advertising supported enhanced ebook app is entirely free. All enhance content is included. Nothing is left out.
The reader can turn off the ads in the ebook at any time by doing an in-app purchase.
Pretty cool, huh?