We first had Book 1.0 – the printed word on dead trees.
Next we had Book 2.0 – the electronic version on eBook readers like Kindle, Nook and Sony’s Reader. These only replicate the printed book experience.
Now comes Book 3.0.
And my new novel CyberKill will enter the world of Book 3.0 from my publisher and I am very excited about it. It will be used as a pilot model for TrapDoor Books’ Book 3.0 project.
What is Book 3.0?
Imagine this. A whole new form of media that transcended both the printed and eBook versions.
The lines blurred between fiction and non-fiction, Web 1.0 and Web 2.0, reality and alternative realities – that combines words, music, videos, cinema, the Internet, social media – anything that can be digitized. A revolution in comprehensive publishing that crosses all media bounds and offers to combine all digital media into one comprehensive reading experience pulling in movie scenes, book trailers, and music videos about the book and creates a whole new form of a media experience.
Let’s look at Book 3.0 in action.
An electronic novel where users can choose to play a music file or music video about the book while reading the story.
Or perhaps, the reader can listen to the audio version of the book, turn it off, switch to the electronic version, and not lose your place.
Or you can highlight a section of text and either Tweet it or email it to a friend.
Click on a location in the story and a map appears from Google Earth showing you the location.
You could also click on a character’s name and view a complete bio of him or her and their Facebook or MySpace page.
A small icon can be placed in the book and, when clicked on, invite the reader to a crowdsourcing event.
Advertising supported books becomes a reality. A reader would be shown a pop-up ad if they received the book for free and can be turned off if they purchased the book.
Each chapter can end with a link to a forum or social network of choice to discuss the book with others.
It will also give the user a chance to hear the audio of the author discussing the chapter and why it is important, the motivations for moving the plot in a particular direction, etc.
Each section of the book could end with a diversion like a free-to-play Flash Game.
And finally, an alternate reality game or extended experience can be linked to as to make the story immersive, blurring the lines between reality and fiction with video feeds from web cams of the characters.
Book 3.0 is a game changer and I’m excited to know that CyberKill will be a pilot model of this type and look forward to being on the cutting edge of publishing.