Frank Fiore – Novelist & Screenwriter

February 22, 2010

Why I Chose TrapDoor Books

Filed under: CyberKill — Frank Fiore @ 9:52 AM

As you already know, my first novel, CyberKill was acquired by TrapDoor Books – a new and up and coming traditional publisher. I was impressed with their approach to marketing novels and their concept of Geek Fiction but after working with publisher Chris Matney, I am even more impressed.

Here’s why.

I have had a dozen non-fiction books published by big New York publishing houses. Past experience with them and their marketing model, let’s say, was less than adequate. Their approach to promoting a book was to send their sales reps out to bookstores to get them to stock the books on their shelves. If you did not have a marketable name, your book – if you’re lucky – would end up on some distant bookshelf along with all the others in whatever category the bookstore chose to place you in.

Forget being in the front on its own kiosk. Those spaces are purchased by the publisher for the well-known authors or those with any kind of reputation – good or bad. If you’re lucky, they might take out a small add in the New York Times review of books or the Wall Street journal.

And that’s about all you can expect to promote the vast majority of the limited books they print.

TrapDoor Books understands the new media and how to use social media and social networking to promote their books. Their strategy is this. You write – they promote.  They are also open to all kinds of new approaches to marketing books like book trailers, games, even extended experiences.

In my opinion, compared to the big publishers I worked with TrapDoor Books has shown me that they are truly interested in promoting their authors and their works. I could not think of a better publisher to partner with starting out on my novelist career.



  1. I am considering going with TrapDoor to publish a SciFi novel, so I found your recommendation helpful. I don’t need extensive help with editing (although one always appreciates the perspective of a good editor). What I need is marketing, and you say Chris Matney’s outfit does a good job with this. However, I am also curious about the quality of the product. How pleased were you with the cover, binding, font, layout, etc.? I would appreciate an experienced author’s opinion. Thanks!

    Comment by Justine Graykin — March 8, 2010 @ 2:24 PM | Reply

  2. Hi Justine

    My book will not be released until later this month so I can’t address your question about cover design nor have I seen the galley proofs yet.

    But I did buy a copy of their first book ‘The Magician of Lhasa’ and it was very professionally done. You can see the cover of their second book ‘The Ninth Avatar’ now on Trapdoor’s web site. It looks really good to me.

    Chris is very open to your marketing ideas and not afraid to put money behind those that sound realistic.


    Comment by Frank Fiore — March 8, 2010 @ 3:30 PM | Reply

    • Thanks Frank. Everything I’ve been able to track down about them (which isn’t much, of course) has been encouraging, and reflects an attitude which appeals to me.

      Best of luck with your book; hope your release is a smashing success.


      Comment by justinegraykin — March 12, 2010 @ 11:48 AM | Reply

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    Comment by WP Themes — March 14, 2010 @ 9:37 PM | Reply

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